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Why Shipment Tracking Technology Is Important


According to statistics released by the International Chamber Of Shipping, the international shipping industry is responsible for the carriage of around 90% of world trade, making it a vital component of the global economy.

It would not be possible to import or export raw materials, affordable food products, and manufactured goods without shipping, and international trade lanes would collapse.

Today’s consumers expect an array of often expensive and trending items to be available to them quickly, efficiently and at a competitive price resulting in the seaborne trade industry expanding due to growing efficiency and loosening of economic restrictions.

The Enormity Of Shipping


The International Chamber Of Shipping study also states over 50,000 merchant ships registered in over 150 nations are trading internationally and transporting every type of cargo imaginable, from FMCG to food, automotive, technology, pharmaceutical, and other vital goods.

It is imperative high-level cargo tracking capabilities are in place, as any delays or threat to the quality of the cargo not only leads to customer dissatisfaction, damaging your brand’s reputation but also results in significant financial losses.

Businesses need to have a sense of confidence regarding their goods’ status when in transit. This assurance level can only be achieved by deploying an effective and efficient logistics tracking solution such as the Deliver Module offered by the Gravity platform.

The Benefits Of Cargo Tracking Technology


Cargo tracking is an essential element of supply chain management, and shippers using advanced tracking capabilities can be sure they are in total control of their valuable goods in transit. You gain numerous benefits by having detailed information about carrier performance, transportation costs, exact location, and the ‘health status’ of your valuable goods at any stage of their journey. Such as:

  • Reduction in costs
  • Increased Visibility
  • Enhanced performance
  • Improved customer experience
  • Competitive advantage
  • Ability to scale your business

Cloud technology is no longer a nice to have. It is now essential in today’s technology-loving world and continues to change and benefit businesses globally, particularly within the supply chain logistics industry. Gravity’s shipment tracker feature comes with a reputation – a good one! However, we understand there is always ‘room for more,’ so we developed our new Shipment Tracker Go product. It’s an entry-level product for those watching their budget but wanting to leverage the power of technology to gain that all-important advantage.

Why not contact us here so a member of our friendly team can discuss your needs and talk you through how you can enjoy merely paying for what you use with no upfront fees and no hidden costs!

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