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Levelling Up – the next step in achieving our mission

We are passionate about our mission to inspire the supply chains of today and tomorrow through technology here at Gravity Supply Chain Solutions. That’s why our recent partnership with Microsoft, one of the world’s leading tech companies, has us very excited since it will reinforce our ability to digitally transform supply chains for the better.


The digital economy and the 24/7 consumer

“73% of global consumers stated that a positive customer experience is among the key factors that promoted their loyalty toward a brand.” – PwC

The world continues to speed into a digital economy age driven by you and me, the consumer. We are increasingly shopping online, and expect our desired items to be in stock 24/7, with multiple shipping options, little to no delivery cost, competitive pricing, and total transparency into the delivery process. We no longer expect only excellent customer service, but we also want a great customer experience. A recent survey by PwC revealed that 73 percent of global consumers stated that positive customer experience is among the key factors that promoted their loyalty toward a brand. It follows that if retailers and brands fail to meet the rising expectations of today’s always-on consumer, they risk extinction in the digital marketplace; a tough ask.

The evolution of the supply chain

Luckily the technology being utilized by those who serve the consumer is finally catching up with the technology being used by the consumer to shop, and nowhere do we see this more than in the supply chain, which is now finally becoming more widely accepted as a competitive advantage rather than a traditional cost center.

Today’s digital-enhanced supply chains are defined by speed, agility, and transparency, which are precisely the properties needed to satisfy the expectations of digitally savvy consumers.



Gravity’s software provides retailers with accurate and real time supply chain visibility with prescriptive analytics that supports intelligent decision-making concerning their entire sourcing, logistics and supply chain networks; enabling retailers to optimize their delivery processes, provide transparency as well as take action to mitigate supply chain disruptions before they even occur, thereby meeting the heightened expectations of their customers.

Gravity’s solutions allow retailers to make product sourcing and shipping decisions closer to the point when the consumer purchases the item, so increasing speed to market, and allowing consumers to get what it is that they want as soon as they need it. However, faster speed to market could amplify shipping costs or product prices. But when using Gravity’s software, these costs are offset in many ways, such as:

  • Higher sales throughput because products arrive on time, matching the latest trends consumers are seeking.
  • Fewer markdowns get taken on products that are out of season, undesirable or obsolete.
  • Decreased “safety” stock tying up cash and taking up capacity in your stockrooms, warehouses, and distribution centers.

And that brings me back to our partnership with Microsoft. We will be providing future-proof Software as a Service (SaaS) supply chain solutions through Microsoft’s Azure platform. By joining the Microsoft Partner Network as an Independent Software Vendor, Gravity Supply Chain Solutions is not just joining forces with the world leader in cloud services, but with a company which understands the opportunity that exists in the digital transformation of the supply chain.


Leveraging the cloud, advanced analytics and machine learning solutions that Microsoft Azure provides, as well as co-marketing and selling to retailers who are either beginning or already on their digital supply chain transformation journeys, we will be able to accelerate our ability to support our user community in serving their 24/7 digital consumer.

Level up indeed.

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