Bringing Order, Visibility and Control to Global Supply Chains
A single source of truth for global supply chains
Gravity Supply Chain Solutions is a supply chain management platform that delivers end-to-end visibility, control and efficiency across cross-border orders and global supply chains. Built for the complexity of modern international trade, Gravity gives businesses a single source of truth for everything moving through their supply chain, from purchase order creation through to destination warehouse.
The platform connects and streamlines collaboration between brand owners, manufacturers, vendors and logistics providers, acting as a central hub for the entire supply chain ecosystem — replacing the fragmented mix of emails, spreadsheets and disconnected systems that characterises most global supply chains.
At its core, Gravity specialises in order management and 4PL (Fourth-Party Logistics) services, with deep expertise in vendor collaboration, first-mile orchestration and near real-time, multi-modal visibility. A built-in risk management framework enables customers to proactively identify, assess and mitigate supply chain disruptions before they impact operations.
Linked messaging and vendor performance comparison, available directly within the Gravity platform.
Built for complex, multi-country vendor bases
Gravity Supply Chain Holdings Pte Ltd is a Singapore-headquartered technology company. Gravity works with brand owners, retailers and manufacturers sourcing across complex, multi-country vendor bases in sectors including apparel, footwear, consumer goods and general merchandise. The platform is built on a modern, cloud-native architecture and integrates with customers' existing ERP systems through pre-built connectors, RESTful APIs and standard file transfer protocols, enabling rapid deployment without displacing systems of record.
Key challenges facing shippers and beneficial cargo owners
Shippers that source across a global, multi-tier vendor base face a consistent set of challenges in the first mile of their supply chain — the stage where goods are manufactured, consolidated and dispatched.
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Fragmented visibility across a global vendor base
Purchase orders, production status and shipment data are scattered across emails, spreadsheets and vendor portals, making it hard to establish one trusted view of cargo from factory to destination.
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Slow, manual vendor collaboration
Confirming order details, tracking production milestones and managing quality control relies on time-consuming email and phone communication across time zones and languages.
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Limited control over logistics provider selection
Without a structured way to compare and allocate forwarders by lane and mode, shippers often default to a small number of relationships regardless of fit.
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Reactive, rather than proactive, risk management
Delays, non-compliant vendors, capacity constraints, or geopolitical and weather events are typically identified only after they've already affected intake plans.
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Inventory and stock pipeline blind spots
Without near real-time visibility of goods in transit, planning and merchandising teams struggle to forecast accurately — leading to stockouts, excess inventory or costly markdowns.
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Disconnected performance reporting
Vendor, forwarder and shipment KPI data lives across multiple systems, making it hard to hold partners accountable or diagnose the root cause of recurring delays.
Case study: the Gravity solution
A global Fortune 500 consumer goods shipper, managing over 20,000 TEUs annually across 30 vendor locations, engaged Gravity Supply Chain Solutions to bring structure, collaboration and near real-time visibility to its first-mile operations. Gravity was deployed as a single hub connecting the shipper's internal teams, its vendor base and its panel of logistics service providers.
Vendor performance insights reviewed directly within the shipper's workflow.
Order and vendor collaboration
Purchase orders are pushed from the shipper's ERP into Gravity, giving each vendor a single tile to confirm order details, report production progress against key milestones, and manage quality control inspection sign-off — replacing unstructured email threads.
Vendor shipment booking and LSP allocation
The shipper gains the ability to allocate the best-fit forwarder to each shipment by lane and mode, with full visibility and control over booking and authorisation, including auto-authorisation rules configured to the shipper's own tolerances.
Near real-time, multi-modal visibility
The Goods in Transit tile combines vessel, flight and container tracking data on a single map, automatically flagging delayed shipments so operations teams can work by exception rather than checking every shipment manually.
The Goods-in-Transit (GIT) tile provides near real-time, multi-modal shipment tracking on a single map.
Advice of Departure (AOD) auto recreate leg feature
Enables automatic application of tracking-based route updates, streamlining AOD processing and minimising user intervention.
Document management and messaging
Centralises shipping and commercial documentation with configurable document checklists, automated tracking of mandatory document receipt, and proactive management of missing documents. Combined with in-platform messaging, the solution provides a complete audit trail across shippers, vendors and freight forwarders.
Reporting and analytics
KPI, Stock Pipeline and Shipment Insights dashboards give merchandising, logistics and leadership teams a shared, near real-time view of on-time performance, stock position, and top-performing vendors and carriers. All data can be extracted from the platform or delivered via API to downstream endpoints.
The Stock Pipeline dashboard gives near real-time BI analytical reporting across the order-to-delivery lifecycle.
Typical outcomes for shippers implementing Gravity
Based on Gravity's benefit modelling and outcomes reported across comparable shipper deployments, typical results include:
On-time delivery status and shipment/vendor overview.
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Speed to value
Live and operational within 12 weeks of project kickoff, delivered through a phased vendor onboarding programme.
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Fewer delivery failures
Delivery failure rates falling from around 5% to as low as 3.5% of shipped volume as exceptions are caught earlier.
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Inventory efficiency
Inventory cover reduced by 15% to 25%, improving working capital and cash conversion cycle.
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Reduced markdown exposure
Improved full-price sell-through and a 5% to 10% reduction in markdown from late or misaligned stock arrivals.
See what Gravity could do for your supply chain
Talk to us about bringing order, visibility and control to your first-mile operations.
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