Gravity Supply Chain Solutions Helps Brands Meet The Fashion Revolution’s Call For Traceability

April 18, 2016

HONG KONG – April 18, 2016 – G​ravity Supply Chain, a developer of cloud-­based apps to help companies modernize the management of their global supply chains, today joins the Fashion Revolution, a campaign that demands safe working conditions for the people who make the world’s clothes and accessories. All Gravity employees will add their voices to the hundreds of thousands of people in more than 80 countries who will create a global conversation using the Twitter hashtag #whomademyclothes.

The April 24, 2013 collapse of the Rana Plaza factory in Bangladesh that killed 1,134 and injured more than 2,500 people was the catalyst for the launch of the Fashion Revolution movement. Organizers encourage consumers to ask “who made my clothes?” and demand complete transparency across the entire fashion supply chain. It began as a one-­day campaign in 2013, and has grown into a week-­long series of events April 18­24. To learn how you can participate, please visit and follow Fashion Revolution on Twitter: @Fash_Rev.

Although brands, retailers and their suppliers realize customers want traceability, many struggle to meet those expectations. Behind the Barcode reports 48 percent of fashion companies cannot trace the origins of their products. Suppliers are scattered all over the world, and the fragmentation of the people, processes, platforms and standards makes it virtually impossible to overcome geographic, language, skill and access barriers.

“Supply chain actors worldwide need to take two big steps: commit to a global chain of custody standards; and collect and validate data,” said Darren Palfrey, COO, Gravity Supply Chain Solutions. “That requires establishing a digital network that enables supply chain managers to collect, analyze and share information in real­time with their partners. That’s why we are building the Gravity Community that will connect all parts of the supply chain so companies can meet both their sustainability policies and their customers’ high expectations.”

About Gravity Supply Chain

Gravity Supply Chain provides managers with real-time visibility over their global end-to-end supply chains so they can be more proactive and effective in reducing costs and identifying issues that will impact customer service levels. Gravity accelerates and streamlines the collection, analysis and sharing of real-time data to improve collaboration and decision-making among all supply chain partners anytime, anywhere. Gravity’s unique magNET-T™ serves as the foundation for its suite of modular apps. MagNET-T™ uses Web APIs, AI Bots and proprietary algorithms to unlock and gather data scattered across not just an organisation’s immediate supply chain, but throughout the multiple tiers that support it. It also collects what is happening out in the world – including the latest weather, labour strikes, the impact of natural disasters, providing instant awareness of potential supply chain disruption.

To learn how Gravity’s real-time end-to-end supply chain solution can help you compete request a demo, or visit

Media Contact

Dave Graham

[email protected]

Images for Press Release